Quality data is paramount to creating a positive business image. The damage caused to customer relationships by poor data management can be very harmful and sometimes irreparable so here at CMS we are dedicated to making sure it never becomes an issue for our customers.
The CMS data cleansing service brings together a set of meticulous processes that will ensure your marketing or transactional mailings have only a positive effect on your reputation.
We recommend putting your data through its paces before your mailings are despatched. Several years experience in the mail and data industry and access to the very best systems and software means we can do this on your behalf to exceptionally high standards.
We will always make sure that your data is:
To avoid contacting the same person twice we will ensure that duplicates are removed from your database.
Consumers and businesses now have the option to opt out of being contacted by telephone or fax by signing up to the Telephone and Fax Preference Services (TPS/CTPS/FPS). We will flag your database so that you can ensure you are not making calls or sending faxes to these companies or individuals.
Checking your data against lists of companies or individuals that you wish to avoid contacting and removing gone-aways is one vital part of preparing your data. Another is standardising your database so that the correct information appears in each field to avoid potential print personalisation problems.
Our free data health check is one of our most widely demanded services. The health check offers you the chance to have your mailing lists thoroughly cleaned before your mailing goes out, giving you the peace of mind that your campaign will provide you with the maximum possible return on your investment.
To discuss your print management requirements in more detail, please contact us.
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