Data Processing

At Corporate Mailing Solutions, our aim is to supply a highly cost-effective and productive direct mailing campaign that will:

Increase sales and brand awareness
Enhance customer loyalty
Reduce wastage
Minimise customer annoyance

Almost everyone has received a wrongly addressed mailing either at home or at work. Isn't it annoying? Especially if it has arrived from a supplier or service provider that you already have a relationship with, making you feel like you are not really known personally to them and that they are not bothered enough about you to address you correctly.

Think of the damage that is being done to the business name or brand. As a business owner you have spent time and money building your database and communicating with your customers or prospects. And in one instant you could have damaged several relationships just because your database is out of date or because you have selected the wrong type of data for your mailing.

You should also remember that you have an obligation under the Data Protection Act to make sure all the information you hold is accurate and relevant.

The Direct Marketing Association (DMA) has strict guidelines that must be followed. Further information is available from their website: www.dma.org.uk

Direct mail is widely considered cost effective but many marketers are concerned that the prospective large numbers could consume a considerable portion of their time and budget. However, here at CMS we can sort your data according to various postal schemes that can reduce mailing costs.

Protect your brand, reduce your costs and increase your investment return with our help. We can:

Ensure you are compliant with the rules of the Direct Marketing Association
Help you target the right customers with the right product or most relevant message
Identify the highest value prospects from your database by using our experience and know-how to choose the ones with the features that will produce top responses.
Achieve greater return from your direct mail marketing budget
Minimise damage to your customer relationships or brands which are related to poor mailing strategies
Provide security and peace of mind by offering data storage
Enhance the efficiency of your mailing project by ensuring all addresses are compatible with the most popular Royal Mail products

We appreciate that your data is highly sensitive. By employing up-to-the-minute technology we guarantee that your customer base will be kept highly confidential.

Trust CMS with your data processing and storage needs: experience, technological know-how, and a real passion for client care.